Northern Colorado Women’s Conference

Join the Colorado Small Business Development Center for a day of breakout sessions, keynote speakers, networking, one-on-one consulting, and more!

Agenda

7:30 amRegistration
8:00 amBreakfast
9:00 amBreakout Sessions 1

5 Steps to a Modern Marketing System That’s Easy, Affordable & Works!
Whether you are just starting out and need a plan to market your business; or you’re a seasoned businesswoman that would like to up’level and modernize your marketing, this session is for you! Run as a workshop, we will walk step-by-step through my
Modern Marketing System and how you can implement it. I will teach you how to build an easy affordable and effective marketing system for your business that brings in new leads and opportunities to fuel your growth to the next level.
– Melissa Kellogg Lueck, Avanti Creative Group Inc.

Define the Line: Creating Change to Help Prevent Workplace Harassment
Join Define the Line co-founder, Tina Todd, during this interactive presentation to learn more about how we each can spark real change in our organizations by speaking up when someone makes us feel uncomfortable.
This presentation is ideal for those who want to learn how to speak up in difficult situations, how to inspire reams and workers to do the same.
– Tina Todd, simplyHR and Define the Line Co-Founder

The world of women-minority-disadvantage certifications can seem daunting at first! However, this could be a great opportunity to increase revenue in your business!
During this session, you will learn about how to determine which government entities you can work with: federal, state, local, corporations? Tips to follow to successfully work with government entities.
Unique techniques to win government contracts and hear an incredible success story from Istonish founder and President, Annette Quintana.
– Presenters: Rosy McDonough and Annette Quintana

Speed Lending and Consulting
Seeking funding for your business? Not sure what questions to ask or how best to prepare?
Stop in during speed lending and meet with lenders in Northern Colorado. Share your business dreams and needs. Learn directly from several bankers and lending partners about what documents you’ll need to take to your official meeting.
– CHFA, 1st National Bank, Bank of Colorado, Colorado Enterprise Fund

10:00 amBreakout Sessions 2

Reach Customers Online with Google
Learn how customers find your business online and how to promote your business using Search Engine Optimizations (SEO) and Smart Campaigns in Google Ads.
Led by Pamela Starr, one of Google’s professional national trainers, this is a can’t miss workshop for every small business owner. In this workshop we will discuss best practices for:
Improving your website’s visibility in Google’s organic search results, on all devices
Creating a free Google My Business Listing
Advertising your business on Google

– Pamela Starr, Grow with Google Speaker

Work Less to Earn More! Productivity Tools to Decrease Your Stress and Increase Your Income
Are you running your business or is your business running you? Many entrepreneurs are working more for less and less return.
Get control of your work-life balance and boost your business success with a few simple and easy-to-implement productivity tools!
You can increase your impact and income working smarter, not harder!
Using the 80/20 rule to get more sales doing less marketing and promotion
Using your WHY to simplify your business so you become the sought-after, well-paid expert in your field
How to use your schedule to get paid more while working less

– Chrysta Bairre, Live Love Work

Options for Employee Ownership
Need a succession plan for your business? Curious about employee ownership as a business model?
Employee ownership can provide business owners a viable way to preserve their legacy, increase business productivity and stability, create an exit plan, and keep businesses rooted in the local community,
all through selling your business to your employees. In the session, Rocky Mountain Employee Ownership Center (RMEOC) will explain the range of options for becoming employee-owned including ESOPs (Employee Stock Ownership Plans)
and worker-owned cooperatives, overview the process of converting to employee ownership, and talk about where to go in Colorado for assistance in conversion.
– Amy Beres, Rocky Mountain Employee Ownership

Speed Lending and Consulting
Seeking funding for your business? Not sure what questions to ask or how best to prepare?
Stop in during speed lending and meet with lenders in Northern Colorado. Share your business dreams and needs. Learn directly from several bankers and lending partners about what documents you’ll need to take to your official meeting.
– CHFA, 1st National Bank, Bank of Colorado, Colorado Enterprise Fund
11:00 amBreakout Sessions 3

Instagram for Small Business – Take it to the Next Level
Can you confidently say your business is leveraging Instagram to its full potential? If you didn’t answer this with a resounding yes, let us take it to the next level! Instagram is constantly changing and its features are always on the move.
This powerful platform has more than 1 billion worldwide users and chance are, some of the very customers you want to reach are on this platform. If you are not already, it is high time to make the most of your Instagram posting, promotions, and stories.
Join Amy Alcorn of Aspen Grove Marketing to learn more about how you can use Instagram to support your business goals.
This course will cover Instagram Stories and IGTV, how to connect and engage with your fans, and growth hacks you may be missing out on!
– Amy Alcorn, Aspen Grove Marketing

Owning Your Leadership
Women in leadership face many challenges – fiscal accountability, managing team dynamics, setting a vision, being responsible to customers, while instilling confidence in their brand and company.
So why do women often shy away from owning their strengths, successes, and ideas as leaders? Social research can help us reveal patterns in women’s confidence so that we as women can own our place at the table and our role as leaders.
This session will offer an honest look at our own patterns as women and identify important strategies and concrete actions that women can take so they can fully step into their leadership, nurture confidence, and promote leadership development
for other women.
– Colleen Stanevich, Zusammen Consulting, LLC

Client Panel
Running a small business is challenging. Getting money to run that business can be even more challenging. Join local women business owners as they share their experiences in obtaining financing.
– Aimee Huston, Aunt Helen’s Coffee House
– Heather Bean, Syntax Spirits

Speed Lending and Consulting
Seeking funding for your business? Not sure what questions to ask or how best to prepare?
Stop in during speed lending and meet with lenders in Northern Colorado. Share your business dreams and needs. Learn directly from several bankers and lending partners about what documents you’ll need to take to your official meeting.
– CHFA, 1st National Bank, Bank of Colorado, Colorado Enterprise Fund
12:00 pmKeynote Lunch

Keynote Speaker – Beryl Stafford, Bobo Oat Bars
When Beryl Stafford sat down with her daughter ‘Bobo’ on a rainy afternoon in spring 2003, she had no idea that the oat bar recipe they were making was about to change her future.
Founded in Boulder, CO Bobo’s began as a mother-daughter baking tradition with a mission to bake healthier, more nutritious snacks.
The homemade oat bars quickly became a local Boulder favorite and the lineup of nourishing bars and bites can now be found in over 7,000 grocery stores nationwide.
Berly’s goal is to ‘feed you like we feed our family, with hand-baked products that bring you home’ for everyone who craves delicious homemade food.
While Beryl’s dedication to Bobo’s keeps her busy, she still finds time to play tennis and ride her road bike around beautiful Colorado.
Owning and running a successful health food company in Boulder is a dream come true, and she is constantly looking for ways to take Bobo’s into the future.
1:30 pmExhibitors & Networking
2:30 pm Breakout Sessions 4

How to Recognize and Motivate Sales Talent
Probably the biggest unknown of starting a business is what level of demand you can generate for your product or services. People who have a flair for converting this demand into orders for your company are rare and valuable.
They might be working in a variety of positions in your business. It is an advantage to the entrepreneur to be able to recognize and motivate these individuals, regardless of the size of your business.
Kristi has decades of experience with recognizing and motivating sales talent. She will share what she has learned, pro and con, to help you spot, and retain, the talent that could have a large benefit for your business.
– Kristi Cannon

Engaging with Your Financial Statements: Practical Advice for Business Owners
Do your financial statements have impostor syndrome? Know when to trust them, and how to use them. Understand what your financial statements are saying in order to make better business decisions.
Discover the most important financial ratios to your business and how to measure them.
– Debbi Allison, Open Book Consulting and Jeanne Bolz, Certified Pro-Advisor in QuickBooks

Cybersecurity for Small Business
Cybercriminals are targeting small businesses because they lack the resources of enterprise companies. According to TechRepublic, small business data attacks can cost a business as much as $250,000.
In this seminar, audience members will receive practical tips and advice when they can use to protect themselves against cyberattacks.
– Al Harris, Technical Framework

Speed Lending and Consulting
Seeking funding for your business? Not sure what questions to ask or how best to prepare?
Stop in during speed lending and meet with lenders in Northern Colorado. Share your business dreams and needs. Learn directly from several bankers and lending partners about what documents you’ll need to take to your official meeting.
– CHFA, 1st National Bank, Bank of Colorado, Colorado Enterprise Fund
4:00 pmNetworking Reception

Scholarships are available—email info@coloradosbdc.org or call 303-892-3816.

Thank you to all our sponsors who have supported this conference.

The registration form asks pertinent information on your business and will take 2-3 minutes to complete. Since we are a federally funded program and offer this conference at a reduced rate, we ask these business and demographic questions so we can continue to offer you this conference at a subsidized cost. If you have any issues with registering or receiving a confirmation code, please email info@eastcoloradosbdc.com or call 970-351-4274.

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