View presentation descriptions, presenter bios, and presenter contact information for the 2023 Unstoppable Women’s Small Business Conference below.

“Sorry for the dust! We are continuing to add presenters and workshops so keep checking back!

Empowering Pricing Strategies

Join Jessi Burg from Outgrow Your Garage in learning how to determine the right pricing for your services by communicating with confidence, establishing consistent pricing, and creating a strong foundation for your business success!

Jessi Burg

Connect with Jessi on LinkedIn Here or email Jessi directly at jessi@outgrowyourgarage.com

Jessi started her journey as an entrepreneur after a series of toxic work environments. She thought “surely, there has to be a way to value employees, pay a living wage, and still be able to work outside.”

Her first company was a landscaping company and she quickly discovered that being a business owner amplified her voice and began advocating for the trades, and seasonal and gig economy workers.

Now onto her second company, Outgrow Your Garage, she is building that advocacy work and teaching other trades, services and mobile companies how to grow sustainably and equitably.

Leveraging Your Strengths as a Woman Leader

Sometimes it’s too easy to overlook one of the greatest tools for success, human capital. Leveraging your own and employees’ strengths leads to a resilient business that supports everyone in doing what they do best. It is 10X’s easier to build and develop what we are good at rather than focusing on our
weaknesses. How can you use your talents and strengths as women leaders to help you build upon yourleadership potential and have increased impact on those you lead.

This session is for you if you want to:

1. Have more fun in your business, at work, and in your life.
2. Stop focusing on your weaknesses and discover how to manage weaknesses.
3. Learn about how you can take this powerful assessment for free.

Connect with Elizabeth on LinkedIn Here or email Elizabeth directly at emahoney@completprodev.com

“If it’s not fun- it’s not worth doing!” 

You stop in your tracks when reading the first statement because when thinking about hiring a coach/consultant for your business or personal development needs…fun is not the first thing that comes to mind. You are here for business not to play around. But I  bet you notice a tug from your heart that says “But what if we can grow AND have fun at  the same time?!” 

We say…listen to your heart. Tapping into her own strength of Positivity, Elizabeth has a passion for guiding people in uncovering, developing, and executing on their career well-being, growth, and development. in a way that is engaging, empowering, and actionable.  

She loves to work with companies to help them define and build a healthy and thriving workplace culture. Focused in on developing employees, managers, and teams.  Informed through an educational and professional background in counseling, higher education, and small business leadership, she has a unique ability to work with both leaders and individual contributors. 

Fun is a core belief that Elizabeth holds, and she believes that when businesses and individuals are leveraging their strengths fun can effortlessly be a natural part of the growth process. When we feel like things are more effortless and fun, the hard work becomes more palatable and then issues like conflict, turnover, and dis-engagement begin to decrease in the small business, corporate, and non-profit spaces.

Employee Retention through Burnout Prevention

Bolstering mental wellness in the workplace leads to employees being less distracted, better able to deal with stress, more productive, and a higher level of commitment. Becky will equip you with foundational tools to increase your overall mental wellness by strengthening your ability to recognize warning signs, reverse negative symptoms, and build resiliency to burnout and stress. These tools will not only be supportive for your valued team members but even more importantly, for yourself as a leader. Learn a simple, accessible, and quality solution to the overall mental wellness of your organization. 

Becky Lauridsen, LPC

Connect with Becky on LinkedIn Here or email Becky directly at becky@iowemenow.com

Becky Lauridsen is a Licensed Professional Counselor and the proud founder of IOME. It’s an I Owe Me instead of an I Owe You offering Guilt Free Self Care by first providing quality mental wellness and then partnering with local businesses to offer discounted self care services and products to individuals, groups, and employers.

Alongside her counseling licensure, Becky is a certified Enneagram Coach and a Trained EMDR Therapist. Giving her clients support for their past, present, and future. She is proud to say that IOME won NoCo Best of Counseling services in 2022. She was also the recipient of Female Founder of the Year in 2022 from Greater Colorado Venture Company.

Becky is the proud wife to her cowboy husband, Tyler, and mother to two beautiful girls, Bryer and Brystol. She believes that similar to our physical health, we can take a preventative approach to our mental health too. Remember, “You deserve the best because your loved ones deserve the best of you, not what’s left of you.” – Becky.

Crack the LinkedIn Code: Expert Strategies for Attracting and Engaging your Ideal prospects

Unlock the true power of LinkedIn. Discover expert strategies for human-to-human social selling. You’ll learn how to find and engage key influencers, attract your target audience, and consistently book meetings with your ideal prospects.

Candyce Edelen

Connect with Candyce on LinkedIn Here or email Candyce directly at cedelen@propelgrowth.com

Candyce is founder and CEO of PropelGrowth and is also responsible for sales. When she decided to pivot PropelGrowth to a new industry in 2018, 

Candyce had to quickly build a new network. After researching social selling and a few months of trial and error, she developed a methodology that allowed her to book 125 sales meetings in a new market without a single cold call.

She’s spent the past 3 years perfecting the strategy and teaching it to others. Her clients are successfully building their brand on LinkedIn and are consistently booking 26 meetings for every 100 LinkedIn connection requests.

Preparing for Year-End and Taxes /

Tax season is right around the corner.  Is this your first year reporting a business tax return?

Priscilla Orozco-Garcia

Priscilla is a Bilingual Accountant-Bookkeeper that possesses over two decades of experience in the accounting industry and business consulting at the Denver Metro SBDC and with Colorado Enterprise Fund.

Tax season is right around the corner.  Is this your first year reporting a business tax return? In this session, you will learn how to prepare yourself for tax season. What information will be required for filing, When do should you file & Who will be filing for you.



Priscilla possesses over two decades of experience in the accounting industry. Her resilience allowed her to launch YTD Bookkeeping Service’s following a job layoff during the great recession in 2011. Respected by her former employers for her Financial acumen, they provided Priscilla with her first referral for bookkeeping services.

Growing her business from scratch, Priscilla has become a go-to within the small business community – guiding hundreds of small businesses and leading countless small business financial literacy trainings in English & Spanish.

Boundaries in Business: How to protect your energy

Lauren Storeby and Tiffany Helton, accomplished female entrepreneurs and mothers, will walk you through their blueprint to leadership success. Thriving in the business world isn’t easy but these strong women leaders share their experiences and expertise on what it takes to reach mountain tops. We want to discuss the importance of identifying and being aware of the boundaries business owners need to create to protect their energy and well being.

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Lauren Storeby

Connect with Lauren on LinkedIn Here or email Lauren directly at lauren@snackattackit.com

My name is Lauren Storeby and it’s so great to meet you! My husband and I own Snack Attack Specialty Sandwiches & Brews located in Midtown Fort Collins! Some would call me a serial entrepreneur- I just love working for myself, creating new businesses and helping others thrive to live their best lives!

Here’s my background… I grew up in the restaurant business. My parents opened a small grill shop when I was 8 years old where you would find me helping at the register and sweeping up the floor. My parents have always been self-employed which gave me the inspiration to own my worth and continue the legacy of being an entrepreneur.

When I turned 15 and got an official workers permit, I continued that restaurant life working in various concepts ranging from yogurt shops, to burger stands, corporate structures and family owned establishments all through college and even after. I feel in love with the customer service aspect of making peoples day and building relationships.

I’ve been employed with small family owned business to high level corporate restaurants including Islands Burgers, Yard House Restaurants and Fisherman’s Wharf. Throughout my experience I’ve held positions including hosting, serving, bartending, table service and management as well as time spent being a corporate trainer. I’ve seen the ins and outs of restaurants in all levels.

I took a 6 year hiatus to follow my dreams of working in the apparel industry gaining knowledge as a product developer for brands including Oakley, Fox Head, Quicksilver, Abercrombie & Fitch, Roxy, Billabong and even created and owned my own clothing line, SelaWear Inc. My time as a product developer prepared me to be a restaurant owner through working the trenches of branding, merchandise marketing, costing, developing processes and procedures but most importantly attention to detail.

In 2017 my husband and I took the jump into the American dream and opened our first restaurant together, Snack Attack Specialty Sandwiches & Brews. In a short 4 years we’ve built a successful high 6 figure and community driven business serving up the best sandwiches and beers in town! In 2021 we were voted “Best Sandwiches in Noco” by our community!

I’m also proud to say I’m a Larimer County Small Business Development Center consultant for restaurant owners where I help mentor new and seasoned restaura

Tiffany Helton

Connect with Tiffany on LinkedIn Here or email Tiffany directly at tiffany@stuftburgerbar.com

My name is Tiffany Helton and it’s so great to meet you! I am the Co-Founder of Stuft a Burger Bar in Fort Collins, Colorado. I have a true passion for cooking and customer service and I love to make that personal connection with my guests. I am a results driven, strong woman and I truly love this industry.

Here’s my background… I started working in a snack shop when I was 15. After I graduated High School I made the big move to beautiful Colorado from Los Angeles. As soon as I arrived I started working at a local bar and grill at 18 years old. After learning how to be a bouncer, cook and bartender I finally had my chance to learn the General Manager position. I spent 8 years running a very successful operation with the help of some amazing mentors.

After several years, I decided I needed a change. I stepped into a role at a fast casual sandwich shop where I met my business partner (my boss at the time). We went on to open up our own restaurant Stuft burger bar. I am very grateful for the opportunity he gave me and work extremely hard at it everyday! He and I have a great partnership and have been partners for over 10 years.

Somehow along the way, on my “time off” I managed to meet my amazing husband and we have two wonderful little boys. Being a Mom is the hardest and most rewarding job I have ever had. I always say if it wasn’t for them I’d still be working 80 hours a week.

I’ve had the privilege of working alongside some amazing chefs and managers throughout the years. Our restaurants have had some amazing accolades over the years as well. “Yahoo! Travel’s Best Fries” award, and The Burger Battle Winner. I was also extremely honored with being chosen for The Coloradoan’s “Super Woman” Award.

A few years ago I became a part time Restaurant Consultant at the Larimer County Small Business Development Center where I mentor and coach up and coming restauranteurs.

HR Strategy: Seat at the Table

This session will will help you understand where Human Resources fits at the table, real life experiences from HR leaders in NoCo community, and walk away with some strategies you can use and implement in your workplace.

Amanda Ericson, SPHR, SHRM-SCP

Connect with Amanda on LinkedIn Here or email Amanda directly at hr@hrxservices.com

A graduate of CU Boulder with her Bachelor’s. Amanda has worked in the Human Resources field for nearly 2 decades. She began her career in recruiting and talent acquisition. She continued in her career predominantly working in consulting roles working to support HR in various companies. Her primary focus has been in compliance and strategy. She has worked in a variety of industries in both the private and public sectors. Amanda is one of the founding partners of HRx.

Amanda has presented at many conferences and workshops focusing on HR best practices and strategy. She has testified at the State Capitol and has lobbied on HR issues at both the State and National levels.

Additionally, Amanda gives her time as the Past Director for COSHRM the state SHRM (Society for Human Resource Management) council, serves as the Past Chair for the Weld County Workforce Development Board, and serves as a board member to Northern Colorado DisruptHR.

Resilient Marketing: Tacking the #1 Obstacle on Social Media - Defeat Fear, Overwhelm and Resistance

This is your opportunity to reignite your passion for your business, defeat your fears, and embrace the spotlight to create even deeper connections with your customers and clients!

Crystal Vilkaitis

Connect with Crystal on LinkedIn Here or email Crystal directly at crystal@crystalmediaco.com

Crystal Vilkaitis is a world-class social media expert and powerful speaker who helps small businesses shine online and bring their unique brilliance to the local and global masses.

Fueling entrepreneurs with confidence to grow their visibility and results, Crystal’s on a mission to help Main Street businesses thrive.

She founded Crystal Media in 2012, where she’s worked with thousands of businesses to increase traffic, sales, and profits using social media.

She’s shared the stage with industry giants like Martha Stewart, Gary Vaynerchuk, Bethenny Frankel, and Jim Kwik, and hosts the show Rooted in Retail and Crystal Uncorked.

She serves on the Board of Directors for Heart on Main Street and Gift for Life, and is a Colorado native. To learn more visit www.crystalmediaco.com and follow on Instagram at @crystalmediaco and @crystalvilkaitis.

Going Global: Developing Strategies for International Trade

“Our panelists will discuss Conducting Buyer Due Diligence, Protecting Your Intellectual Property in the Global Market, Small Business Grants, Financing International Trade as well as training and counseling available to help you make smart decisions about selling your product internationally.  

You’ll have the opportunity to as questions of people who have been there, done that, about how Going Global can make your business more Unstoppable than ever!”


Hannah Krieger
State Director, Colorado SBDC Network

Connect with Hannah on LinkedIn Here or email Hannah directly at hannah.krieger@state.co.us


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Cynthia Henderson
Regional Intellectual Property Counselor for Mexico, Central America and the Caribbean, U.S. Patent and Trademark Office
Patty Brewer
Export Finance Manager, SBA Office of International Trade
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Sophia Gonzalez-Mayagoitia
Grant Administrator for the STEP Grant through OEDIT
Suzette Nickle Headshot
Suzette Nickle
Director of U.S. Export Assistance Center in Denver, U.S. Commercial Service
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Tanya Arnt
Director of Global Trade Activator

The Trivial Pursuit Self Care Game

Learn how small actions in self-care can create positive momentum in your life. Explore 6 areas of self-care and get actionable items to prioritize your own well-being. Put your oxygen mask on first and take control of your health and happiness!

Chalice Springfield

Connect with Chalice on LinkedIn Here or email Chalice directly at chalice@unstoppablecuriosity.com

Chalice Springfield is a passionate and inspiring motivational speaker, personal coach, and trainer.

She has over 20 years of expertise in the area of motivational speaking and received certified training as a personal coach. She has spoken at National Conferences and in Colorado for various groups, non-profits and businesses.

Chalice believes in and embodies a life that is full of Mondo Beyondo possibilities where “daring greatly” is a routine item on the to-do list.

She is the founder of Unstoppable Curiosity, a company dedicated to helping individuals and teams reach their full potential.

Tailoring your Text

Want to make sure your writing is effective? That you’re giving your readers what they actually need, and not what you think they need? Writing for real people who want real outcomes helps us connect with the right people for our business. Bring a current document (email, web copy, memo…whatever you’re stuck on or want to get done *today*) to share as we help you finish the writing you started–and ensure it gets the results you want. 

Sharon Pitkin

Connect with Sharon on LinkedIn Here or email Sharon directly at sharon@somethingpolished.net

Sharon works with business owners and teams to get their writing done, for the right audience and the right purpose. She turns unsavory drafts into pretty, precision text that convinces customers to follow through, partners to close a pitch, and live audiences to listen.

Jenny Morse, PhD.

Connect with Jenny on LinkedIn Here or email
Jenny directly at jenny@appendance.com

Author of Bada$$ Business Writing, Jenny transforms professionals who write into efficient (fast!) and effective (clear! concise! nice!) writers at work.

Her company Appendance, Inc, offers corporate seminars and online courses.

She has had the privilege of training employees at CoBank, Hunter Douglas, Adobe, Larimer County, Digicomm, and the National Renewable Energy Lab among many others. She was a finalist in the 2020 PitchNoCo competition for her Better Business Writing Pro course, which won the 2021 Excellence in Communication Consulting award from the Association for Business Communication.

Beyond the Obvious: Unveiling 5 Overlooked Revenue Boosters Right in Front of You

Rather than going “out there” to create more revenue, there are often marketing opportunities right under our nose. You’ll leave with 5 simple ways to make more with what you already have, offering it to the people already around you.

Melissa Kellogg Lueck

Connect with Melissa on LinkedIn Here or email Melissa directly at melissa@melissamkellogg.com

Melissa believes that any woman that desires can achieve financial freedom through entrepreneurship and her mission is to be an example of what’s possible for women entrepreneurs that are determined to never give up!

Melissa is a Marketing and Business Coach for Women as well as the Founder and CEO of Avanti Business Academy for Women. She serves her clients through private and group coaching. She’s been an entrepreneur for over 20 years after working in the technology and media industries. She started her business in 2005 and has helped hundreds of entrepreneurs and small business owners build and grow successful businesses using great marketing strategy, communication and developing a confident, courageous mindset.

She serves as the Managing Director of the Northern Colorado chapter of eWomenNetwork, a networking organization for women entrepreneurs. She’s also the creator and host of the Doing Business Like a Woman podcast, named a Top 10 Podcast for Women Entrepreneurs and a Top 20 Podcast for Women in Business & Leadership. She’s a speaker and writer passionate about helping as many women as possible to build and scale successful, sustainable, and joyful businesses.

She holds a Bachelor’s degree in History and Political Science from Vanguard University and an MBA in Marketing from Hofstra University in New York. Melissa is also a wife and mom of 2 and loves playing women’s ice hockey and pickleball for fun!

Sharing Our Stories: The Power in Our Journeys

Two presenters, both women in leadership positions, will share stories from their experiences. The stories will be interwoven with joys and challenges of leadership, lessons learned, and words of inspiration to be the catalyst for change.

Keiko Krahnke
Associate Dean and Professor, Monfort College of Business University of Northern Colorado

Connect with Keiko on LinkedIn Here or email Keiko directly at Keiko.Krahnke@unco.edu

Keiko Krahnke is Associate Dean and Professor in the Monfort College of Business. Annette Martinez is UNC Chair of the Presidential Evaluation Committee, and former Senior Vice President for State Farm Mutual Automobile Insurance Company.

Annette Martinez

Connect with Annette on LinkedIn Here or email
Annette directly at 64nette@gmail.com

Annette R. Martinez is a retired Senior Vice President for State Farm ® Mutual Automobile Insurance Companies. Her role as Senior Vice President included
companywide oversight of Human Resources & Development, Corporate Responsibility, Public Affairs, and Diversity & Inclusion. She had over 34 years of experience with State Farm.

Annette received a bachelor’s degree in biological sciences from the University of
Northern Colorado. She earned the Chartered Life Underwriter (CLU) designation in
1995, the Chartered Financial Consultant (ChFC) designation in 1996, and the
Chartered Property Casualty Underwriter (CPCU) in 2010.

Annette was appointed by Colorado Governor Jared Polis to the Board of Trustees for the University of Northern Colorado in December 2021 and the Colorado 19 th Judicial Nominating Commission in early 2022. She also currently serves on the Board of Trustees for the Crohn’s & Colitis Foundation and the Leadership Council for the Northern Colorado American Cancer Society. Annette previously served as a liaison on the Corporate Advisory Board for UnidosUS and as a board member for the Community Cancer Center Foundation. She is a Founding member of the Women’s Giving initiative (Women Empowered) for St. Joseph Medical Center, Bloomington, IL.

Annette has received several recognitions including the Black Enterprise Top Executive in Corporate Diversity in 2018, National Association of Female Executive’s 2018 Diversity Champion for Women, Worldwide Top 100 CHRO 2019, Insurance Business America’s Hot 100 in 2020, and awarded the National Diversity Council’s Power 50 Award for 2020 and 2021.

She lives in Windsor, Colorado with her husband, Ruben. They have one daughter,
Andrea, a 2020 graduate of Harvard College.


Should you be selling to the federal government?

The federal government is the largest purchaser of goods and services in the world, buying everything from lavender to lab techs to Lear jets. For every $100 the federal government spent in FY22 more than $26 went to small businesses.  

Should You Be Selling to the Federal Government? If so, where do you start? Join us as experts from inside the federal government offer their own perspectives

Sheri Ridgeway

Connect with Sheri on LinkedIn Here or email Sheri directly at sheri@rgi-us.com

Sheri delivers 20+ years serving government and commercial clients in accomplishing technical and business objectives. She provides daily oversight of RGI strategic initiatives, customer experience, project delivery, and communications. Her strength is in bridging the gaps among client executives, end users, and teams to deliver results consistently.

Sheri’s clients have included large Federal agencies, small businesses, and financial institutions with billions of dollars in assets. Sheri earned a Bachelor of Science from the University of Colorado.

Exploring Software: Time-Tested Platforms Small Businesses Prefer

Why work harder when you can work smarter? Explore software tools to make your organization more efficient and effective. Christine will take you through software that most small business owners need to get up and running, and to achieve growth.

Christine Forster

Connect with Christine on LinkedIn Here or email Christine directly at mybigdayevents@outlook.com

Christine is an influential business leader, passionate about driving innovation and deploying go-to-market strategies.

A consultative and collaborative industry expert, and a masterful relationship builder known for nurturing deep and enduring relationships with customers and colleagues alike. A versatile and visionary leader, champion of inclusivity and steward of company culture. As a small business owner with over 20 years of marketing, event planning and software experience, Christine is excited to share her time-tested tips with you.

As a connected collective of experts, My Big Day specializes in the creative touches so many marketing campaigns & events these days are lacking. With superior organization, marketing experience and original ideas, we pull off amazing events and campaigns!

As purveyors of fun with My Big Day, we support businesses and individuals in the growth of their ideas, events and marketing strategies. Our creative aptitude allows for unique ideas. Our passion for perfection makes every client a priority!

Hacking Social Media Growth Through AI

The future of social media marketing and marketing, in general, is AI. AI itself will not close a business, but if you are a business owner not utilizing AI, the future of your business could be affected.

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Jade Shebelski

Connect with Jade on LinkedIn Here or email Jade directly at jade@mavenandmusemedia.com

Jade Shebelski is a seasoned social media manager who coaches and strategizes Instagram for service-based businesses.

She started her business Maven and Muse Media (http://mavenandmusemedia.com) after other businesses saw her success in niche marketing, telling stories, and selling her vintage products directly off social media. Established business’ witnessed her growth and reached out to create contents that would transition into sales.

Jade finds stories and tells them through motivational means, converting followers and hearts to conversations and bookings.

Alexandria Swanson

Connect with Alexandria on LinkedIn Here or email
Alexandria directly at alex@bizop.io

Alexandria Swanson is a skilled digital marketing expert who specializes in assisting businesses in leveraging artificial intelligence (AI) tools to enhance their social media presence. She founded Bizop Media in 2016 to help their small business clients grow their online presence and achieve their marketing goals. Alex discovered her passion for AI tools when she realized that they could provide the professional marketing outcomes that businesses need while working smarter, not harder.

Alex has found a passion for efficiency, which led her to explore the vast potential of AI in digital marketing. Today, she educates other business owners on how to effectively utilize AI tools to expand their social media accounts and ultimately, increase their reach and conversions. By combining her expertise in digital marketing and passion for AI, Alexandria Swanson is transforming the way businesses approach their marketing strategies.

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