Discover how to protect your small business and enhance employee retention with our comprehensive session on key person insurance and employee benefits. Learn about the importance of securing your business against unexpected events and offering competitive benefits to attract and retain top talent. This session will provide actionable insights and practical strategies to help you build a resilient and thriving business.
Three key takeaways: 1. The importance of key person insurance and how it is used in small business
2. Different ways to structure insurance to reduce risk from losing key employees and business partners.
3. How to create benefit programs to attract and retain employees in small businesses
Meet Our Presenter
Matt McCune
“Matt McCune is the Founder of McCune Financial Group, where he leverages his experience in the insurance and financial services industry to help small businesses achieve financial security and growth. With a deep expertise in key person insurance, employee benefits, and business succession planning, Matt has earned a reputation for providing strategic solutions tailored to the unique needs of his clients. Matt regularly presents on topics such as risk management and insurance strategies for business owners. His passion for empowering businesses with the right tools and knowledge drives his work every day.”
Are you launching or re-launching a product in the next 100 daysBUTfeelcompletelylost on how to use online marketing to find customers & make sales? Your product’s launch or re-launch doesNOThave to waste money, waste time or damage your self-confidenceIFyou learn how toCREATE CONTENT THAT SELLS FOR YOU!
Learn the strategies that BarkBox, Old Spice, DollarShave Club, and RedBull use to put their products in front of the people who are actually looking for them and make more sales during your pre-launch, launch, and post launch phases with content!
In this workshop, we will:
provide a framework to reach marketing message clarity that attracts your dream customer
learn a simple, applicable content idea strategy that actually makes content creation FUN!
examine the marketing fail that results in 90% of online businesses closing within their first year
If you’re tired of procrastination eating your future alive, join us (date, time, & location) so you can build excitement for your product’s pre-launch through content and cash-in with your dream customers on launch day!
Meet Our Presenter
Nia Confer
“Nia Confer is a communications manager for small businesses. She believes that small, dedicated experts can stand out on social media if they lead with value. Nia is an impactful content strategist and marketing manager. Notable clients are American Red Cross, the City of Birmingham, RW Record Pool & the Black whole Music record label. Currently, she is serving small businesses to build their online presences through her agency, Sophisticated Beginner. Nia earned a degree in Communications Management from the University of Alabama in Birmingham. When she is not marketing, Nia enjoys theology, writing, and decorating cookies.”
In this interactive session, you’ll learn showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google Business Profile from start to finish.
Takeaways:
* Create or claim your Google Business Profile
* Manage your business info across Google Search and Maps
* Use your Business Profile to connect with potential customers
Meet Our Presenter
Raejean Palko , born and raised in Colorado. After high school, I moved to Durango and attended Fort Lewis College. I have degrees in Agriculture and History. I started a mobile mechanic business with my ex-husband, successfully in business for over 25 years. I was the store manager for Honeyville for over 25 years, and now I still do Holiday food and gift shows for the company.
In 2016, I moved my small farm and myself to Limon, CO, where I work for SBDC as a small business Advisor. Over the years, I have helped my parents run a restaurant business, and my kids show goats and lambs. Now, I am inspired daily to help small businesses succeed.
Digital Marketing and Brand Building: Essential Strategies for Business Growth
In this interactive session, you’ll learn the key components of building a strong brand and implementing effective digital marketing strategies. We’ll cover everything from crafting your brand identity to driving traffic through SEO and social media, all while focusing on actionable insights that you can apply to your business right away. This class is designed for entrepreneurs and business owners looking to expand their digital presence and grow their brand.
Takeaways:
* Build a Strong and Consistent Brand: Learn how to develop a cohesive brand identity that resonates with your audience and builds trust.
* Leverage Digital Marketing Channels for Growth: Understand how to use SEO, social media, and content marketing to drive traffic and engagement.
* Measure and Refine Your Strategy: Discover how to track key metrics and continuously optimize your digital marketing efforts for better results.
Meet Our Presenter
Chas Greener is the founder of Chas’ Crazy Creations and Site Consulting Services, where she helps businesses and individuals succeed through digital marketing, brand building, and content creation strategies. With over [25 years of running a dance program, 11 years as a DIY expert and content creator, and 5 years of experience as a business consultant, Chas has built a thriving online presence with hundreds of thousands of followers. She specializes in crafting custom marketing strategies, driving organic growth through SEO, and creating engaging social media content. Chas is passionate about empowering others to elevate their businesses by building strong, consistent brands and leveraging the power of digital marketing.
Creating a career using your artistic skills and passion offers an enriching life path. Achieving success involves harmonizing your creativity with pragmatic business knowledge. This engaging online workshop hosted by East CO SBDC, brings together experts in both creativity and business who provide their wisdom on how to nurture your creative enterprises. Uncover the key strategies for thriving as a small business in the creative field and learn how your art can be not just a source of beauty but also a foundation for financial prosperity.
Curriculum
Four nights of live online education featuring industry experts who will share their expertise on the business side of the creative arts. The course will also provide helpful course materials and opportunities to interact with experts and fellow creatives.
Week 1 | Jan 9 at 5:30 pm - 8:30 pm
Create a Business Mindset
Design a Successful Business Model
Discussion Groups + Action Items
Week 2 | Jan 16 at 5:30 pm - 8:30 pm
Marketing 101: Connecting + Storytelling
Marketing 201: SEO + Digital Strategy
Discussion Groups
Week 3 | Jan 23 at 5:30 pm - 8:30 pm
Sales Tax
Industry Resources and Funding
Pricing Strategies
Financial Considerations
Discussion Groups + Action Items
Week 4 | Jan 30 at 5:30 pm - 8:30 pm
Trademarks, Copyrights, and Contracts
Legal Resources for Artists
Operations Expert Panel Discussion
Who Is It For?
This LEADING EDGE course is for the potter, painter, designer, leatherworker, seamstress, welder, woodworker, sculptor, writer, poet, cake decorator or anyone motivated by their imagination to create.
What To Expect:
Four 3-hour class sessions, including interactive group work, guest speakers, and discussions with subject matter experts
Confidential one-on-one consulting with certified SBDC consultants
Continuous feedback on your business plan and strategy during the course, including a personalized review at the course conclusion
Important Dates
Registration Opens: Now!
Registration Closes: Wednesday, January 8 at 12:00 pm
The Colorado SBDC Network’s flagship strategic planning series, LEADING EDGE, delivers comprehensive training to small businesses by providing entrepreneurs with a better understanding of starting and operating a small business. The program has courses geared to help both start-up and existing businesses in the areas of finance, marketing, management and more.
The program is offered statewide and over 3,000 businesses have participated in this intensive, specialized training series since the program’s inception in 1989. East CO SBDC LEADING EDGE series meets once a week for 4 weeks. Offered online, this training is accessible across the state.
Develop your ideas. Write your plan. Estimate your numbers. Present your company to the world.
“Our business has benefited immensely from accessing the professional staff and SBDC programs and resources.”