events

ONLINE – Start-Up Orientation

Ready to start a business in Colorado?

This comprehensive Business Startup Orientation has been designed as a starting place for anyone who is considering jumping into business for the first or seventh time. This webinar will provide you with a Colorado Startup Guide link, free library resources to support your business, web resources, as well as a general overview of things to consider when starting a business. Get registered for access to this webinar!

During this webinar, you’ll learn about:

Marketing essentials, Business plan components, Management requirements, Business licensing requirements, Legal forms or organization. Business required taxes, Financial planning and more!

Presented by: Jesse Esparza, SBDC Business Consultant

Jesse Esparza, Business Consultant

 

info@eastcoloradosbdc.com
970-351-4274

ONLINE – Part II Picking Your Platform

What social media platforms should you use for your business?

While networks like Facebook, Instagram, Twitter, LinkedIn, and Pinterest each offer a unique set of benefits, engaging your audience across multiple platforms won’t necessarily drive results for your business.

You need to be strategic about where you spend your resources!

Rather than misallocating your time across multiple networks, focus on finding the best social media platforms that complement your business’s needs. By doing so, make the most of the benefits those specific platforms have to offer. To help you optimize what social media networks can do for your business, we will discuss why it’s so important to be visible online with social media, which platforms will help you reach your targeted audience and how to set up your business profiles on Google My Business, Facebook and Instagram.

Join the East Colorado SBDC for this interactive webinar and learn how to reach more customers, build your brand, and manage your reputation using social media.

Combating COVID Marketing Series

We’ve all seen and felt the effects of COVID-19. As business owners it is crucial to communicate with your customers about the changes your business has implemented. Whether it be processing expectations when visiting your location or a new e-commerce page, communication can make all the difference.

Join us and the Logan County Chamber of Commerce this September for our 5-part marketing series designed to help your business combat COVID-19 through marketing.

Every Wednesday morning from 9:00 – 10:00 am we’ll spend one hour helping you to understand and pick useful tools to better communicate your business.

  • 9/2 – Marketing Your Brand
  • 9/9 – Picking Your Platform
  • 9/16 – Digital Marketing on a Dime
  • 9/23 – Creating with Canva
  • 9/30 – Planning Your Pivot

Each presentation will be hosted on Zoom. We invite and encourage you to register for all five.

Speaker: Chelsie Beller, East Colorado SBDC

Chelsie Beller, Weld County Business Consultant

ONLINE – Strictly Business – Getting Started With Videography For Your Business

This is part of the Strictly Business Creating Community series in partnership with the Windsor-Severance Clearview Library District!

This interactive course is for beginners and will teach you basic concepts about recording video. It will cover everything from the equipment that you need to get started on a low-cost budget, to the video software you can use to make videos that make an impact with your customers.

You will leave the class with resources and ideas to create amazing videos and utilize video in your profession and for your business.

Join us for this free Strictly Business workshop online, where Brian will show you how to begin your journey in using video to better market and brand your business.

Presented by:

Brian McKinnon- Creator of The Noco Home Show, Sears Real Estate

Brian has been practicing real estate in Northern Colorado since 2011. He is a Colorado native and moved to Greeley in 1998, receiving both a bachelors and masters degree from the University of Northern Colorado. In 2015 he started utilizing video in his business to build relationships, sustain relationships, and convert leads to clients. In 2018, he started the NoCo Home Show, a weekly video series that is not just about real estate, it is about the community. Video has helped increase his business, build relationships, and sustain relationships that have resulted in referrals.

About “Celebrating Our Community”
The series by the Clearview Library is inspired by those that live, play, and work in the community — past and present. Each month, we’ll offer a variety of programs that spark conversation, teach new skills, and strengthen relationships by celebrating the community’s differences and commonalities.

Thanks to our partners:

ONLINE – Part III Digital Marketing on a Dime

In an age where approximately 85% of Americans begin their searches for products and services online, it’s becoming more and more important that small businesses create and maintain an online presence!

As a small business owner, where do you allocate your time and your money to best market your business? Do you have to be on every social media platform? How do you create content that reaches your target audience?

Join East Colorado SBDC’s Chelsie Beller for Digital Marketing on a Dime! During this free webinar, we’ll discuss where your target audience is “hanging out” online, free and low-cost tools to create content for your online marketing, how to find and use data to market smarter, and where your limited marketing dollars are best spent.

Combating COVID Marketing Series

We’ve all seen and felt the effects of COVID-19. As business owners it is crucial to communicate with your customers about the changes your business has implemented. Whether it be processing expectations when visiting your location or a new e-commerce page, communication can make all the difference.

Join us and the Logan County Chamber of Commerce this September for our 5-part marketing series designed to help your business combat COVID-19 through marketing.

Every Wednesday morning from 9:00 – 10:00 am we’ll spend one hour helping you to understand and pick useful tools to better communicate your business.

  • 9/2 – Marketing Your Brand
  • 9/9 – Picking Your Platform
  • 9/16 – Digital Marketing on a Dime
  • 9/23 – Creating with Canva
  • 9/30 – Planning Your Pivot

Each presentation will be hosted on Zoom. We invite and encourage you to register for all five.

Speaker: Chelsie Beller, East Colorado SBDC

Chelsie Beller, Weld County Business Consultant

ONLINE – Part IV Creating with Canva

A “how to” on utilizing this free content creation tool to boost your marketing.

When you are marketing your small business, there are a lot of components to consider! Flyers, brochures, and images for social media are just a few examples of templates that are available in Canva – a free online tool for creating marketing materials.

During this webinar you will learn…

  • How to navigate Canva’s website and select the template that is correct for each project.
  • How to create your own layouts or choose from one of Canva’s pre-built layouts.
  • How to utilize Canva to maintain or update your business’s branding .
  • Where to find resources for your marketing materials such as stock photos or hex codes for specific colors.

Join us as East Colorado’s Chelsie Beller takes you through the ins and outs of Canva and learn how to create beautiful marketing materials that amplify your online and print marketing!

Combating COVID Marketing Series

We’ve all seen and felt the effects of COVID-19. As business owners it is crucial to communicate with your customers about the changes your business has implemented. Whether it be processing expectations when visiting your location or a new e-commerce page, communication can make all the difference.

Join us and the Logan County Chamber of Commerce this September for our 5-part marketing series designed to help your business combat COVID-19 through marketing.

Every Wednesday morning from 9:00 – 10:00 am we’ll spend one hour helping you to understand and pick useful tools to better communicate your business.

  • 9/2 – Marketing Your Brand
  • 9/9 – Picking Your Platform
  • 9/16 – Digital Marketing on a Dime
  • 9/23 – Creating with Canva
  • 9/30 – Planning Your Pivot

Each presentation will be hosted on Zoom. We invite and encourage you to register for all five.

Speaker: Chelsie Beller, East Colorado SBDC

Chelsie Beller, Weld County Business Consultant