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Small Business E-Commerce Simplified

Learn How to Effectively Sell Online and Attract New Customers

 

June 7 – 28, 2022 | Tuesday Evenings 4:00-7:00 pm | Online

 

E-Commerce has become an important part of the retail experience, as 1 in 5 sales are online purchases. This trend has increased entrepreneurs’ access to new customers as geographic constraints disappear, but also comes with increased competition. It is not difficult to find tools to open an online store, but ensuring that the store is seen by customers takes skill and planning. Join the East CO SBDC and topic matter experts for an online course that explores how to effectively operate an e-commerce business. From sales channel selection to cash flow management to digital marketing, we will dive into how a small business can be successful online.

Curriculum

June 7

Discover the 9 core elements that make a successful business model and how to select the right online sales channel for your business.

June 14

Learn how to manage online sales tax, cybersecurity, privacy policy, shipping and returns.

June 21

Define your brand story and learn how to create compelling content for your online store. Discover effective and time saving marketing solutions to attracting new customers.

June 28

Discover tips for managing your inventory, cash flow, and supplier relationships. Finally, join a frank discussion about operating an E-commerce business with an Experienced Entrepreneur Panel.

Who Is It For?

This LEADING EDGE course is for any Colorado small business owner seeking to hone their online selling skills. Whether brick and mortar or home-based, rural or urban, all entrepreneurs are welcome. 
 

What To Expect:

  • Four 3-hour class sessions, including interactive group work, guest speakers, and discussions with subject matter experts
  • Confidential one-on-one consulting with certified SBDC consultants
  • Continuous feedback on your business plan and strategy during the course, including a personalized review at the course conclusion

Important Dates

Registration Opens:
Monday, May 8, 2022

Registration Closes:
Tuesday, June 7, 2022 at 12:00 pm

Investment

Standard Course Fee:
$100

Scholarships Available
Apply here

Meet the Presenters

Laurie Jones

Plain Skincare LLC & East CO SBDC

Jenn Negley

East CO SBDC

Brian Kato

Fusion Vine

And Guest Industry Presenters...

 

“Our business has benefited immensely
from accessing the professional staff
and SBDC programs and resources.”

 

Questions? Email Info@EastColoradoSBDC.com

The Colorado SBDC Network’s flagship strategic planning series, LEADING EDGE, delivers comprehensive training to small businesses by providing entrepreneurs with a better understanding of starting and operating a small business. The program has courses geared to help both start-up and existing businesses in the areas of finance, marketing, management and more.

The program is offered statewide and over 3,000 businesses have participated in this intensive, specialized training series since the program’s inception in 1989. East CO SBDC LEADING EDGE series meets once a week for 4 weeks. Offered online, this training is accessible across the state.

Develop your ideas. Write your plan. Estimate your numbers. Present your company to the world.

Business for Your Creative Arts

Discover How to Make A Profit from Your Passion

 

June 9 – 30, 2022 | Thursday Evenings 5:30-8:30 pm | Online

 

Building a career from your artistic passions can is a rewarding life choice. However, melding your creative process with disciplined business practices can be a challenge. Join the East CO SBDC and topic matter experts for an online course that explores what makes a small business successful within the creative industries. Discover how making art can also mean making money.

Curriculum

June 9

Learn how to create a business mindset and what 9 core elements make a successful business model.

June 16

Dive into the financial literacy, such as sales tax, funding in the industry, pricing strategies, and projecting for inconsistent cash flow.

June 23

Define your brand story and learn effective marketing strategies, both online and off, to connect with new customers. 

June 30

Discover how to legally protect your art. Finally, join a frank discussion about operating a creative business with an Experienced Artist Panel.

Who Is It For?

This LEADING EDGE course is for the potter, painter, designer, leatherworker, seamstress, welder, woodworker, sculptor, writer, poet, cake decorator or anyone motivated by their imagination to create.

What To Expect:

  • Four 3-hour class sessions, including interactive group work, guest speakers, and discussions with subject matter experts
  • Confidential one-on-one consulting with certified SBDC consultants
  • Continuous feedback on your business plan and strategy during the course, including a personalized review at the course conclusion

Important Dates

Registration Opens:
Monday, May 8, 2022

Registration Closes:
Wednesday, June 8, 2022 at 5:00 pm

Investment

Standard Course Fee:
$100

Scholarships Available
Apply here

Meet the Presenters

Craig Curl

Craig Curl Fine Arts & East CO SBDC

Brian Kato

Fusion Vine

Brian Hanning

Hanning Law Ltd

Libby Barbee

Colorado Creative Industries

Jenn Negley

East CO SBDC

And more Industry Presenters...

 

“Our business has benefited immensely
from accessing the professional staff
and SBDC programs and resources.”

 

Questions? Email Info@EastColoradoSBDC.com

The Colorado SBDC Network’s flagship strategic planning series, LEADING EDGE, delivers comprehensive training to small businesses by providing entrepreneurs with a better understanding of starting and operating a small business. The program has courses geared to help both start-up and existing businesses in the areas of finance, marketing, management and more.

The program is offered statewide and over 3,000 businesses have participated in this intensive, specialized training series since the program’s inception in 1989. East CO SBDC LEADING EDGE series meets once a week for 4 weeks. Offered online, this training is accessible across the state.

Develop your ideas. Write your plan. Estimate your numbers. Present your company to the world.

Small Business Resources

Anyone can start a business. But to start a business that will succeed and continue month after month to flourish isn’t an easy task. There are essential resources that can help to create long-lasting and meaningful businesses. This seminar will provide information on these type of essential resources such as where to find important data, essential marketing tools, how to work with and organize your business, essential financial and business plan templates, how to build your business team, how to establish and maintain operating capital and how to function and build your business with a plan of action.

Meet Our Presenter

Jesse Esparza, Business Consultant

Jesse Esparza is a certified bilingual (Spanish & English) counselor to the East Colorado, Boulder, and North Metro Small Business Development Centers, providing one-on-one services to individuals as well as group classes in business planning and startup seminars. He has counseled and provided needed services to over 800 new, potential, and existing entrepreneurs.

Make Your Website Work For You

Learn how to create a search-friendly website that drives user action and supports your goals. In this webinar we’ll cover:

  • What type of design works best for your organization
    How to create a website that drives toward your business goals
    How to make your website more search-friendly on Google.

We’ll also introduce you to free Google tools that can help you improve the likelihood that your ideal customer will find your website on Google.

Meet Our Presenter

Pamela Starr is a leading authority on building customer loyalty and a professional speaker for Grow with Google.  A sought-after keynote speaker, Pamela helps people achieve more measurable and profitable results from their digital and offline communication programs.  For all her presentation attendees, she delivers real-world tools and strategies that drive stellar results.

You can connect with Pamela on her website:  www.PamelaStarrOnline.com or through Twitter:  @PamelaStarrFL.

Grow with Google Series

East Colorado SBDC is a Grow with Google Partner, bringing you the knowledge you need to grow your small business with Google products.

Small Business Resources

Anyone can start a business. But to start a business that will succeed and continue month after month to flourish isn’t an easy task. There are essential resources that can help to create long-lasting and meaningful businesses. This seminar will provide information on these type of essential resources such as where to find important data, essential marketing tools, how to work with and organize your business, essential financial and business plan templates, how to build your business team, how to establish and maintain operating capital and how to function and build your business with a plan of action.

Meet Our Presenter

Jesse Esparza, Business Consultant

Jesse Esparza is a certified bilingual (Spanish & English) counselor to the East Colorado, Boulder, and North Metro Small Business Development Centers, providing one-on-one services to individuals as well as group classes in business planning and startup seminars. He has counseled and provided needed services to over 800 new, potential, and existing entrepreneurs.